ITP Blog

The Secret Lives of Color

Visual Language — November 24, 2020

The Secret Lives of Color tells us the story of each color, how people would interpret them and how they were found. It is very interesting that every color has their own associations and words that remind people of them, depending on the social status and history in general. Some colors pigments were expensive and rare and by just looking at the richness of the color people could understand how expensive the color was. This fact encourages us to value more what we have now, when it is so accessible and does not require to use tons of bugs and shellfishes to make.


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